The future of Destination Management Companies

What is the future of Destination Mangement Companies? How should we plan our future?

We are thinking much about what happens next, right? We would like to know what happens when the pandemic threat is over – or at least when we are able to adjust to it and manage to travel again.

From our reflections on the future, these are the four essential areas on which to focus for the future of tourism and events, areas of interest for all the Destination Management Companies.

1. Safety

Safety of course. This is already part of professional organizers’ DNA. Safety has always been number one priority.

In the past, there have been other occasions that threatened safety, like terrorism for example. However, in the next future, the role of DMCs is more relevant than ever in providing safe environments for everybody: clients and suppliers.

This might finally put DMCs back to their role as reliable reference points for our clients. A role that has been sometimes underestimated in the most recent years.

No doubt we need to do all that it takes to apply best practices and guarantee peace of mind for our clients.

2. Accessibility

This is a topic on which we are gaining experience on the field. Accessibility and inclusion are a “must” for our future as they are central in every day modern life.

We must work hard to make every project accessible and enjoyable for all participants. It would not be acceptable not to plan in advance to avoid last minute troubles for guests.

3. Technology

Technology, of course. We are talking of “online” experiences combined with offline, of course, but there is more. There is the change in the attitude and expectations of people.

Artificial Intelligence and IOT are now part of our everyday lives, we cannot ignore them in our work. They will drive the expectations of our clients. Participants are used to a certain level of personalization in their experiences. We should figure out ways to meet those expectations.

There is more. Companies are improving their so called “digital maturity”, and this trend applies to our own companies, but also to the events and experiences that we organize.

Technology is also Augmented Reality, which we had already being using for some of the experiences proposed, as a tool for gamification as well as an impressive way of providing more information on our cultural heritage. Well, this is going to be an excellent way to enhance online and offline events as well as leisure travels together with Virtual Reality.

4. Sustainability

This was already a key topic in the past few years. It can only become even more central. We need to keep in mind sustainability when we plan and deliver our projects.

It will no longer be acceptable to ignore it unless you want to be considered a Jurassic company.


This is quite a challenging but exciting scenario, once we will have come to terms with this present threat.

Go back home.

The Italian dream

Luxury travel through Tuscany for a group of ladies.

PROJECT:  

A gift one-week-journey through Tuscany for an American lady celebrating her birthday with 10 friends of her.

American husband wanted to celebrate his wife’s birthday We planned the journey as it was an incentive trip devoting great attention to each and any details to match the expectations of these ladies’ Italian dream. The program included a number of activities specifically required by the guest of honor and enriched with surprise elements to gradually raise the impact and emotion of the program.

Among the others, here are a few of the activities arranged in different areas of Tuscany:

  • hands-on cooking lessons with visit to local markets or vegetable gardens with focus on special ingredients as for example San Gimignano saffron;
  • making of a personal perfume with a Maestro profumiere, learning how to combine the favourite scents of each guest;
  • tour of Siena including the beautiful Duomo where, thanks to an exceptional opening they could visit the “Paradise Gate” – an area never opened to public before, recently restored; and one of the famous “Contrade”, the famous different neighborhoods of Siena.
  • a workshop on hand decorated, precious Florentine paper;
  • tastings of olive oil, wine, cheese;
  • shopping tour with a personal shopper.

Restaurants were carefully selected to offer a wide range of Tuscan and Italian food, from the simplest, traditional recipes served in local trattoria to the creative dishes available at Michelin starred restaurants, also including “family dinner” in a private house and farewell dinner in a private room inside a medieval tower.

INSPIRATION: SPECIAL ACTIVITIES
Especially designed experiences through Italy and the Mediterranean area for demanding travelers: there is something for all tastes.
Gourmet: truffle hunting and tasting – visiting markets and cooking with the chef – going behind the scenes of wine production and taste some of the best wines in the world – learning how to produce home made liquors – tasting Italian ice-cream.
Active: eli-golf with tournaments through different golf courses reached by helicopter – sailing – panoramic trekking and hiking – driving a Ferrari –
Cultural: private visits of the secret Vatican Archive

CSO, ART AND MUSIC

Special trip for the patrons of the Chicago Symphony’s Orchestra

Project Description

A special trip through Italy for 60 patrons, sponsor of the Chicago Symphony Orchestra CSO. Our goal was to meet and exceed the expectations of a highly educated and well-travelledgroup of patrons of the Chicago Symphony Orchestra visiting Italy in combination with the CSOEuropean tour under the direction of Maestro Riccardo Muti.

Starting from the idea of offering participants an uncommon cultural experience, we were able to create a sequence of special occasions including an exclusive visit to the “Lux in Arcana” exhibition, a once in a life occasion to admire 100 among the most important documents belonging to the Vatican Secret Archive for the first time shown all together at the Capitol Museum of Rome. The museum has been privatized for the occasion and the tour has been led by licensed guides specializing in art and history. The day ended up with a concert of the Opera theatre in Rome. The trip continued to Naples with one more exclusive tour of the San Pietro a Majella Conservatory, where Riccardo Muti gave his last exam to obtain a piano diploma. Welcomed by the Director of the Museum, CSO’s patrons have then been led to the same room where the Maestro had performed 50 years earlier where a young musicians played that same repertoire. That evening, concert at the San Carlo Opera Theatre.

Once in Naples, one cannot miss the real pizza and patrons had the best in town: at Pizzeria Sorbillo the pizza makers produced a personalized pizza dedicated to CSO and much appreciated by guests.

Only for the best

1000 guests, one week in Italy

Target

1000 best sales persons from English speaking countries in Asia.

Client

Multinational direct-selling company using multi-level marketing to sell a variety of products, leader company in Asia.

Destination

Venice and Rome.

OBJECTIVE

To reward top dealers from all over Asia and stimulate them to reach better results year after year.To improve familiarization among participants while respecting different cultures and a strongly hierarchical organization.

PROJECT

One of the most important aspects for the company was to keep a strict hierarchy based on annual sales volume, with a consequent difference in treating their topdealerswith respect to the other dealers in order. This was meant to encourage these latter to achieve even better results on the next year. For this reason, among other extra benefits, the best 150 dealers and their partners were rewarded with 3 days pre-tour in Venice before reaching Rome, where the other 700 participants joined the incentive travel. They particularly appreciated activities where culture and fun were mixed together, and the combination of Italian and Asian food they were served throughout the trip.

NOTE: In preparation of this event, some of our staff members participated to a similar incentive trip organized by the company one year earlier in the USA in order to be well prepared for the expectations and needs of participants. We realized for example that food would have been one of the most important aspects to make guests feel comfortable in Italy, and we invited two Asian chefs to come from Malaysia and coordinate local Italian chefs in preparing Asian food for breakfast and a few lunches and dinners. In addition, a number of special ingredients were imported from Asia to prepare vegetarian meals.

The Motor Valley

A motivational event for a small group of Brazilian wholesalers.

Target

25 multi-brand Brazilian wholesalers, owners of companies with extremely high sales volumes .

Client

Multinational manufacturer of product rangesincluding personal care, household cleaning, and laundry detergents.

Destination

Milano and Maranello.

This trip was part of a wider project offering higher education to customers as a reward and a loyalty program. Guests were in fact Brazilian wholesalers of a variety of brands who started their careers owning small retail shops to grow into much larger companies with huge volumes of sales thanks to the Brazilian booming economy in recent years.

OBJECTIVE

Following the brief of our client, the trip consisted of two parts: the first part mostly focused on education with a limited social program, the second part mainly dedicated to fun and entertainment.

The program started with three days in Milan and an ad hoc full immersion workshop at the famous Bocconi University. From Milan the selected group of guests was transferred to Maranello, seat of the Ferrari car factory. Being Felipe Massa the Brazilian pilot of F1 Ferrari cars, Ferrari has a special symbolic appeal for Brazilians. At Maranello they enjoyed a number of special designed activities among which an exclusive visit of the Ferrari Museum where, welcomed by the director, they could learn about the Ferrari’s concept of man / employee being the center of production to end with dinner in the impressing Victory Hall, the room hosting all of the winning F1 Ferrari cars. Before leaving Maranello, guests had a surprising last activity organized: driving a real sport Ferrari car on a local track.

Launch of new perfumes

400 guests, 2 new perfumes by 2 different Italian fashion brands

Target

400 dealers from all over Europe.

Client

Multinational manufacturer of product ranges.

Destination

Rome

OBJECTIVE

Our client, a renowned multinational company, needed to introduce two new perfumes produced on behalf of two different, very famous Italian fashion designers. Destination and activities had to offer an experience at the same level of the reputation of the two brands.

PROJECT

The two new fragrances were branded by two Italian designers, therefore Italy was the most logic destination for the event. The client selected Rome in particular considering the charm of the city and the easy access from different European airports.

The event targeted a very selected group of 400 dealers from all over Europe. The dealers were invited for a two-day incentive program with a full range of daily activities which allowed them to discover and enjoy the city. For each perfume we designed a specific launching ceremony, taking into account the different syle and characteristics of each fashion brand.

This is why we selected two different venues, each with its own special atmosphere. Each venue was also flexible enough as to be adapted to the different personalities of the two fashion designers.

The first venue selected was the roof garden restaurant of the beautiful Exhibition Palace in the heart of the historical centre. An ample and minimalistic space characterized by glass walls from where one can enjoy the beautiful facades of the period buildings surrounding the palace for an impressive contrast with the modern setting and light projections inside. The second evening was instead set at Spazio Novecento, in the EUR neighbourhood. A total-white space for a designer whose famous logo is all black and gold.