400 dealers from all over Europe.
Multinational manufacturer of product ranges.
Our client, a renowned multinational company, needed to introduce two new perfumes produced on behalf of two different, very famous Italian fashion designers. Destination and activities had to offer an experience at the same level of the reputation of the two brands.
The two new fragrances were branded by two Italian designers, therefore Italy was the most logic destination for the event. The client selected Rome in particular considering the charm of the city and the easy access from different European airports.
The event targeted a very selected group of 400 dealers from all over Europe. The dealers were invited for a two-day incentive program with a full range of daily activities which allowed them to discover and enjoy the city. For each perfume we designed a specific launching ceremony, taking into account the different syle and characteristics of each fashion brand.
This is why we selected two different venues, each with its own special atmosphere. Each venue was also flexible enough as to be adapted to the different personalities of the two fashion designers.
The first venue selected was the roof garden restaurant of the beautiful Exhibition Palace in the heart of the historical centre. An ample and minimalistic space characterized by glass walls from where one can enjoy the beautiful facades of the period buildings surrounding the palace for an impressive contrast with the modern setting and light projections inside. The second evening was instead set at Spazio Novecento, in the EUR neighbourhood. A total-white space for a designer whose famous logo is all black and gold.