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Product Launch

Project Description


400 dealers from all over Europe.


Multinational manufacturer of product ranges.




The Company invited an international group of dealers to launch two new fragrances produced for two different famous and prestigious Italian fashion designers.


While dealers were offered a two-day incentive program with a full range of daily activities, the product launches of the two fragrances took place separately, at two different parties themed with the style, the colours and the mission typical of each of the two designers. We selected two different kinds of venues, with their own special atmosphere and at the same time flexible enough to be adapted the different personalities of the two designers
One of the venues was the roof garden restaurant of the beautiful Exhibition Palace in the heart of the historical centre. An ample and minimalistic space characterized by glass walls from where one can enjoy the beautiful facades of the period buildings surrounding the palace for an impressive contrast with the modern setting and light projections inside.
The second evening was instead set at Spazio Novecento, in the EUR neighbourhood. A total-white space for a designer whose famous logo is all black and gold.
Motivation m.i.c.e. srl - P.IVA / C.F. 06347401009 - Cap. Soc. versato Euro 10.000,00 - Licenza n.456 Regione Lazio
Viale Umberto Tupini 113, 00144 Roma – tel +39.06.70453905 – fax+39.06.70453730, email
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